our vision
Safe + simple pregnancy skincare
Whether you’re starting your fertility journey or a Mum of three, our mission is to transform the complex world of pregnancy-safe skincare.
At Expecting Skincare we’re on a mission to challenge the confusing world of pregnancy skincare. We’re a team of passionate individuals and specalists who are committed to making a difference. Our goal is to provide clear information on what ingredients are pregnancy-safe or not.
We also don't want you to have to overhaul your entire routine by switching to only pregnancy-safe products. Not only is it an unnecessary expense, but it adds to the waste epidemic we see across the skincare industry.
Our mantra:
Just because you're pregnant, your skincare routine doesn't have to become as boring as a dry rice cracker.
Our advisory board
Dr Mary Somerlad
CONSULTANT DERMATOLOGIST
Dr Mary (FRCP & DCH) is our resident consultant dermatologist based out of Harley Street, London.
She has a wealth of expertise working in both NHS and private settings and a particular passion for growing awareness for pregnancy-safe skincare.
She has presented at National and International conferences and has several publications in leading peer reviewed academic journals, including the British Journal of Dermatology.
As seen on BBC 1’s Skin and frequently requested for her expertise regularly by Vogue, The Sunday Times, BBC and Tatler to name a few, it’s an understatement to say we’re extremely excited to have her on board.
Sabah Ali
Cosmetic chemist
Sabah is our brilliant cosmetic chemist who brings with her a deep understanding of cosmetic science and a passion for innovation.
She has over five years experience working with leading skincare brands and her expertise means she’s a crucial member of our team.
Her deep knowledge of cosmetic chemistry has allowed us to build our knowledge and create a deep understanding of which skincare ingredients should be avoided when you’re pregnant.
we donate 5% of all profits to
pandas charity
Many parents experience postnatal depression (PND) within a year after having a baby — regardless of whether they have previously suffered from a mental health condition. As a charity close to our hearts, we want to help support women and men navigating the challenge of perinatal mental illness and helping offer hope for new parents.