A hydrating serum.

Treat your skin to the (new and improved) plumping power of The Ordinary’s Hyaluronic Acid 2% + B5. Formulated to smooth and plump the skin, this hydrating serum combines low-, medium- and high-molecular-weight hyaluronic acid molecules to support skin hydration and target the look of wrinkles and textural irregularities. An infusion of pro-vitamin B5 works to increase hydration for plumper and smoother skin. Don’t delay, haul today.

• Cruelty-free

Noticed a new colour? Here’s what The Ordinary said:

“This new formula has a slight yellow tinge when compared to our previous formula due to the addition of a ceramide blend. This is a natural colour of this new raw material.”

The Ordinary, the #1 Serum Brand in the UK

Source: Circana (UK) Ltd, Retail Tracking Service, Circana’s ‘Prestige’ Retailers+, Skincare Unit Sales by Division, Face Serum and Body Serum combined, 12 months ending May 2024. +Prestige Retailers defined as retailers authorized by law to carry specific products